Zara is among the highest-ranked fashion retailers globally. It grosses high sales and revenues year after year. The company was started in Spain in 1975 and began to expand worldwide in the 1980s. Zara currently has 6500 stores spread across 88 countries in various continents around the world. Zara has a competitive advantage over most of its industry peers due to the swiftness, and adaptability of its supply chain. The company has one of the most unique and responsive supply chains in the clothing and accessories industry. This enables it to meet its customers’ demands promptly. Several firms in the fashion industry have reported a significant drop in profits in the recent years. However, Zara’s revenues continue to grow steadily every year.