THE TRUTH IN ADVERTISING AND MARKETING

Marketing and advertising appeals to potential consumers by suggesting that the product will make one’s life better. These are deceitful tactics of driving up sales that create a consumerist society. Consumerism encourages people to focus on themselves and seek gratification from material things. Christians may become so engaged in fulfilling their worldly desires that they have less room for God in their lives. Matthew 6: 19-21 urges not to store our treasures on earth but in heaven where they are indestructible.

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