SWOT Analysis of the Walt Disney Company

Read the article, “The Walt Disney Company: A Corporate Strategy Analysis”  (attached) Evaluate the external environment (industry, market, and the general  environment), and the internal situation (core competencies, brand  reputation and loyalty, and customer-value proposition) of the Walt  Disney company. 

  1. Conduct a SWOT analysis detailing on the  strengths, weaknesses, opportunities, and threats that may affect the  organization. 
  2. Finally, choose three or four areas from your SWOT analysis and explain why these areas are essential. (NOTE: This will  become part of your final paper).

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