SWOT Analysis of Airline Company

 Southwest Airlines (SWA) has been operational since 1967 but adopted its current name in 1971. It is recognized for the low-cost services that it offers. Statistics estimate that the firm had 46, 000 workers by 2014. Moreover, it also operated in 97 destinations making more than 3, 800 flights daily.  The firm clinched position three as the most admired enterprise in the US in the year 2004. Therefore, the firm has served as a role model for several upcoming airline industries. It illustrates the strategies of creating a brand name void of charging exorbitant prices

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