STRATEGIC AND MARKETING OPTIONS FOR AIRBNB NEWYORK

Airbnb is one of the fastest growing startups in the world. It is a platform that allows users to rent out property that they are not using. In New York, where the price of hotel accomodation is often too expensive, Airbnb has high potential for growth because it enables travelers to find the type of accommodation that suits their budget.  This report evaluates  Airbnb’s strategic and marketing options in New York by providing an analysis of its current position and market share, as well as the prospects for growth.

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