Social media has been effective as a marketing tool due to its wide reach and persuasive nature. Human beings are naturally inclined to desire conformity which makes it easy to persuade through social media. This paper is going to discuss the various uses of social media as a tool of persuasion.

One of the key methods used to influence through social media is known as social proofing. Social proofing can be accomplished in several ways, including; firstly, displaying customer reviews and testimonials on the business’ social media pages. Secondly, the company can display customer numbers on the firm’s social media pages in order to emphasize that many people trust the business. Thirdly, the firm can also persuade potential customers by hiring influencers to market a product on behalf of the company. The influencer should be an individual who is persuasive by virtue of being popular and able to command a large following.

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