THE SOCIAL MARKETING PROCESS

Social marketing is the process through which plans and policies are created with the purpose of creating a change in people’s behavior and attitudes towards certain issues. Social marketing is consumer oriented and aims at causing voluntary behavior change that will have a positive impact on the society. To create an effective social marketing program, it is important to decide who the target audience of the marketing is. This is follwed by creating the appropriate social marketing plan for the specific audience and implement the plan.

Need assignment help? Get custom papers!!


Order Now