Market segmentation is a technique that will be used by the company to ensure that its product is sold to the right customers. Targeting the right customers is important in that it ensures the sale of the product hence the continuity of the business.
Importance of Segmentation
Through it, Dyson will be in a position to produce a product that satisfies the needs of a particular group of customers. Similarly, targeting encompasses identifying a specific target and thinking of how to develop the product to help meet their needs. Targeting helps companies to decide on which segment of the market their product can best serve.