Disasters cause serious disturbance to regular activities within an organization, a community, or society. Most disasters have adverse effects and they may lead to loss of lives, property, livelihoods and environmental destruction. In this regard, effect incident response is paramount to helping organizations respond to disasters. In the course of a disaster, the media is the main source of information about the incident. For many years, the critical role played by the mass media in disaster response has received little attention. The media’s role in incident response becomes crucial when reporting during disasters. It alerts the public and other stakeholders about the incident and the measures to initiate the recovery process.