Rino Automobile is an automotive manufacturer whose mission is to design and produce innovative vehicles using the most advanced technology. The company is keen on addressing environmental issues by developing products that are energy efficient and environmentally friendly. The Blaze car is one such product. It is an engineless car that is powered by batteries which can be recharged electronically or through solar energy. Due to its modern, attractive design and energy efficiency, Blaze is expected to become a strong competitor in the industry. Rino Automobile will sell the car for only $23,000. This pricing is to make the car affordable to more customers and thus generate higher revenues for the company.