Utilitarianism, which is also a form of consequentialism, explains that the result is the most critical aspect when implementing a process or making a decision. Utilitarianism is more focused on the outcomes of decision making and not the intentions. Generally, the most critical view held by utilitarianism is that the course of action that produces the most significant well-being for the largest number is considered the ethically right one. Universalism, on the other hand, is a duty-based or deontological approach to ethics.
Universalism is known for its consistency. Based on this ethical theory, there should be no questions about the decision to be made: what is considered right for one should apply to everyone. In universalism, the intentions of the decision-maker are considered more significant than the outcomes. For Universalists, the essential thing is intentions and not results. In business, utilitarianism is most often applied in practices. Most business people often focus on ensuring that their most significant group of customers are happy. In most cases, not all customers or stakeholders are delighted when a decision has been made. But the most important thing is ensuring that the majority of the group supports it.