Strategy refers to a formulated path towards achieving the optimum goals of an organization, group, or individual. Companies formulate their strategies according to their visions in meeting the expectations, requirements, and needs of their customers. Today, strategic management has become a significant element in ensuring the success of an organization in the market. A thorough strategic management process enables an organization to understand its competitors’ goals, objectives, missions, visions, decision-making, and strategic analysis. Such knowledge enables a firm to come up with better strategies to enable it to survive in the market. The primary objective of this essay is to provide a strategy analysis of Nike Inc. It focuses on its background information, scope, environmental analysis, and competitive strategy sustainability.