Nike Inc. designs, manufactures, markets, and sells footwear, apparel, equipment, accessories, and accompanying services. Nike is the biggest manufacturer of sports equipment and supplier of athletic shoes and apparel across the world. This makes the firm a target of rivals in the industry. Nike faces competition in the athletic apparel, equipment, and footwear industry due to changing trends in consumer tastes and preferences. Business firms are investing a lot in product innovation, satisfying customer needs, and better consumer experiences. Nike’s competitive strategy is modeled to enhance the company’s competitiveness and profitability.