Nextflix’s Growth Strategies Headquartered in Los Gatos, California, in 1997, Netflix Inc. is the leading movie-streaming companies in the world. The company’s two founders started the company as a start-up that sent DVDs to subscribers via mail. In the early years, subscribers would log into their Netflix account, choose a film and make payment. They would then watch the movie and send it back to Netflix on time.
Advantages of Netflix Growth Strategies
It gained popularity because despite being tedious, it was less expensive than the traditional method of renting movies. Essentially, the mission, strategy, culture, structure, and environment of Netflix have facilitated its growth.