NETFLIX

Headquartered in Los Gatos, California, in 1997, Netflix Inc. is the leading movie-streaming companies in the world. The company’s two founders Marc Randolph and Reed Hastings started the company as a start-up that sent DVDs to subscribers via mail. In the early years, subscribers would log into their Netflix account, choose a film and make payment. They would then watch the movie and send it back to Netflix on time. It gained popularity because despite being tedious, it was less expensive than the traditional method of renting movies. I selected Netflix Inc. for this case study because unlike several start-ups which fail in their early years of operation, it has developed a business model that enables its continuous growth and strong market presence over the years. Essentially, the mission, strategy, culture, structure, and environment of Netflix have facilitated its growth.

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