Consumer Behavior – UK Millenials Savings Problem in Light of the Intention

Millennials are the generation that saves the least out of all others that have come before them since World War II. They own less property and have fewer savings than previous generations. They are also the generation that has experienced the most economic upheaval. From growing unemployment, a major recession, government spending cuts and a constantly increasing cost of living. Essentially, young people, are more vulnerable to financial distress despite their intention to be more financially secure.

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