Managing employees’ digital presence is important. A significant number of employees are working below their productivity capacity due to social media and other digital distractions. The average employee spends approximately 2 hours scouring social media. This figure is likely to continue to rise as social media features continue to improve making it more entertaining. The reduction in employees’ productive time has a direct negative impact on the organization thus should be controlled.
The Process of Managing Employees’ Digital Presence
Companies react to the disruption caused by social media in various ways. These include; restricting access to certain social media sites, monitoring employees’ internet activity and implementing stringent social media policies to guide employees’ behavior on the internet.