(a.) Strengths and Weaknesses of the Behavioral Approach
The behavioral approach states that human behavior is learned and therefore behavior can be unlearned at any time and replaced with different behavior. Behavioral theorists believe that a deeper understanding of people’s actions, motives and personality can facilitate increased productivity at work.
One of the key strengths of the behavioral approach is that it utilizes scientific research methods. Therefore its results are assessable, quantifiable and observable.
The behavioral approach is a scientific method applies operant and classical conditioning and is highly effective in treating phobias.
One of the weaknesses of the behavioral approach is that it concentrates too much on the nurture angle of the nature versus nurture debate. It proposes that all behavior is learned whereas genes and cognitive elements also play a significant role.