J. CREW CASE ANALYSIS

Established in 1947 under the brand name Popular Sales Club, J. Crew was a start-up enterprise which focused on door-to-door sales of women’s clothes. The company grew and expanded over the years. I983 the executive management of the company joined Catalog sales, an opportunity which changed the fortunes of the firm Sales started ballooning and the company changed its name to J. Crew to catch the wealthy, preppy customers’ attention. In the subsequent years, the company developed a strong brand image with loyal following that grabbed the attention of young people in the apparel industry.

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