A business enterprise is an organization involved in the provision of goods and services whose sole motivation is to make a profit. It may exist in the form of a sole proprietorship, corporation, or partnership. Globalization and technological advancements have allowed business enterprises to expand exponentially thus leading to their transformation into international businesses. However, the environment in which the business operates has a major impact on its performance.
Several factors affect the success of a business enterprise in the international business environment. These can be divided into two categories; internal factors and external factors.