Electronics International should go for a fully owned subsidiary method when entering the Zampa market. This option seems ideal because the Zampa government in its invitation does not specify any restrictions about ownership. The new market will require considerable investment. The country lacks any manufacturing capabilities in the consumer electronics market. Therefore, the is little chance to find a local capable partner for forming a partnership. On the other hand, Electronics International needs to be in control of the development process and the manufacturing. This will ensure its products retain international product quality standards.