Industry Analysis: The premise of this research is to examine the role that data analytics plays in facilitating the advancement of social sciences and social research. Data science has grown significantly in the last decade. It is now applied in various fields and disciplines, one of which is sociology. Data forms a major component of social sciences.
Hence sociology benefits significantly from data science. Data analytics facilitates accuracy in sociology research due to the use of computational tools. These tools provide a strong foundation upon which to base the research.