Your initial meeting with your new boss went very well. You are now working in a department that supports the company’s strategic planning for growth in the industry. Your department head has asked you to do research from a newcomer’s perspective to inform existing company marketing directions. He has asked you to write a short paper detailing the three top trends in the industry. Focus on what you think is the most important issue in these trends. He is hoping to use your research to position your department to launch a new strategic plan.