It is crucial to Disney’s continuity and success. One of the most effective ways of embedding innovation into an organization is by creating a culture of learning at all levels of the organization; from the top to the bottom. The objective of learning is to foster the continuous development of entertaining content for its market.
Disney retains its success internationally by using its learning culture to drive innovation. This paper examines the advantages that Disney gains from becoming a learning organization and has become a market leader. The research proves that Disney’s success in the industry has been achieved through the implementation of learning.