In business management, the strategies an organization comes up with are critical to its success in the market. Technology has made marketing more dynamic. This implies that business firms that fail to adapt to changes cannot compete well. The business has to make significant strides to explore modern technology to its advantage. Social media companies such as Facebook and Twitter, explore their platforms to gain a strategic advantage in the market. They do this by exploring strategies that make them more appealing to the public, especially the young generation.