Over the years, the nature of careers has changed due to a larger workforce, advances in technology, the globalization of the workplace and changes in the structure of organizations. Employers are no longer able to guarantee job tenure security. It is, therefore, the responsibility of the employee to ensure that they remain relevant and visible in the job market. In today’s competitive employment market, having a strong personal brand helps candidates to become more employable, and to attract opportunities that match their personal and professional needs. A personal brand is the perception that people have about a person. Personal branding is the strategic process of consciously creating the idea that people have of an individual to gain meaningful employment and visibility in the workplace.