Assume you are the Sales and Marketing Director for Sea Treasures. It is a small group of well-known retail stores specializing in exotic sea life and high-end accessories for aquariums.   The company has been in business for over 50 years, but the customer base is shrinking. Sales are slow, and you are faced with reducing staff and closing stores.   Sea Treasures will be out of business within a year if innovative and creative changes are not made quickly.   After many months, you have finally been able to convince the owner on the surest way to sustain the business. That is, to increase o create a Website to sell the inventory of aquarium decorator items. This will be a short-term, small scale change.  Six months later, you will expand the Website to sell live sea creatures. This will be a long-term, large-scale change.

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