Analysis of Strategy Alternatives and Formulation of Strategic Plan for Johnson and Johnson

Johnson & Johnson is one of the world’s most trusted pharmaceutical and consumer health companies. The multinational embraces the most advanced technologies and intensive research to invent advanced products that improve people’s welfare. Its slogan is to care for the world, one person at a time. Johnson & Johnson has achieved continuous growth by implementing appropriate growth strategies. This paper analyzes Johnson & Johnson’s strategic alternatives and develops a strategic plan for the company. 

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